Stationery Japan article
Featuring Simon To and World Wide Stationery
(Translated from Japanese to English)
Mr. Simon To, Group CEO & Group Chairman of World Wide Stationary Holdings Co., Ltd. Hong Kong.
World largest manufacturer in binder metal and related category. World Wide Stationery is surely marked as one of beautiful success story of Asian dreams.
Mr Simon To (photo) was born in China in middle of 1900’s and have engaged at stationery company in his youth at Hong Kong.
In 1979 he didn’t over look a rare opportunity to grow up being independent as stationery business. And he studied to know how international market of binders will be extended with global demand.
Today his idea was realized completely and became largest manufacturer in the world.
He acquired Benson brand of UK few years before and still working as OEM supplier for eminent brand.
Mr. Simon To write and send his impressions for World Wide Stationery to Nichima., Tokyo.
We believe source of growth sustainability should build on innovation, quality and service instead, not on cut-throat price war. Our commitment in the industry makes us stay away from the lose-lose bloodshed but develop products with “design” and “function” breakthroughs since 1990s.
Greater value implanted in our patented or pending patent products visualized in total 10,000 models not only helps bringing profits and opportunities to customers across international markets, but also renew the industry standards.
Good corporate image and cost effectiveness are the main supports for long-term growth. Stringent “quality control” is indispensable in every single step throughout the production process. Also, goodwill cannot be at the expense of wastage cost.
To keep ourselves upbeat with the market, customer feedback is a vital treasure. Sales team requires strong passion and attentive attitude to take care of customers’ merchandising joy.
Such extraordinary management strategy to isolate from the irrational bloody battlefield coincides with the underlying principle of a recent hot-selling management book -“Blue Ocean Strategy”. It says, tomorrow leading corporation is required to create an uncontested marketplace of “Blue Ocean” for growth. We prove so. An alternate path insisting on innovation, quality and service saves us from vanishing in the pricing war.
Patented and standard products varying with “high end” to “economy” grades celebrate the 28th anniversary with us next year 2007. “Value innovation” continues to be our core corporate wisdom. It helps us together with the customers to open up fresh demand and value.
Original Japanese article can be found at nichima.co.jp